Triangle d’Or

One upon a time, far away in Ancient Egypt, great funerary monuments, the pyramids, were built to bury Pharaohs and wealthy Egyptians in luxurious sarcophagus with their luxurious belongings. The great pyramids of Giza were one of the Seven Wonders of the World. Once upon a time in Paris, the capital of luxury, in the end of the 18th century, wealthy Parisian families decided to settle in the west of Paris, in a triangle district called the Golden triangle.

The Golden triangle, nowadays the temple of luxurious brands, reminds us of the shape of the pyramids, the tombs and temples of the pharaons.

Who are the kings of Paris Golden Triangle? Which treasures does the Parisian Triangle hide?

The Golden triangle, also called the sublime triangle, is in Paris’s 8th Arrondissement between three of Paris’s most famous avenues: The Avenue des Champs-Élysées, the Avenue Montaigne, and the Avenue George V. A world of elegance and refinement, in the poshest district of the capital, renowned for its luxury shopping, legendary hotels and restaurants.

The mythical avenue of the Champs-Elysées, a display of luxury and wealth, is the most beautiful and one of the most expensive avenues in the world. It was named in reference to the place where the Greek heroes lived according to the Greek mythology. Once a swampy land, Les Champs-Elysées is studded with high-end boutiques like Louis Vuitton, fashion houses, and some of the city’s most iconic sites like the Arc de Triomphe and the Place de la Concorde with its ancient Egyptian obelisk. It attracts one of the world’s most glamorous crowds.

The Avenue Montaigne, absolute incarnation of luxury, is twinned since 1967 with Madison Avenue in New York. This once-gritty street, used to be called “l’allée des veuves” – literally the alley of widows – is lined now with luxury shop stores. Christian Dior, the visionary, was the first to open its boutique in 1946 to attract rich customers of the Plaza Athénée hotel. The other big Maisons followed him: Chanel, Gucci, Céline, Louis Vuitton, Fendi among others mostly belonging to the LVMH group, one of the biggest property owners. However, some big French families still have apartments in avenue Montaigne.

The third Avenue of the Golden triangle, The Avenue George V, was named after the King of England, to pay tribute to the France’s ally during the First World War. It’s one of the most prestigious avenues in Paris. The Avenue hosts luxury boutiques as well as luxurious palaces and restaurants like “L’Hôtel George V”, famous palace of the capital with its art deco style, and the Prince de Galles Hotel that welcomed people like Winston Churchill and Marlène Diedrich, Charles Laughton, Dalida. A step further, the Crazy Horse, one of the most famous cabaret of Paris.

As royal and luxurious as the pharaohs’ pyramids in Egypt, the Golden triangle is Paris luxury treasure, the fruit of a long meticulous and patient craftsmen’s work. May it be lasting and eternal like the pyramids, to make the renewal of Paris and to make it shine again and again through the centuries.

Nada GHANTOUS, Clémence LEFEBVRE, Bruno MOREAU, Julien PORTE

#triangledor #efapmbaluxe #decodingluxury

 

 

 

Place Vendôme

The « Saint of Saints », « high place of creation in the world » or « temple of luxury “; praises do not lack to describe the famous and prestigious Place Vendôme in Paris. The high jewelry square is greatly known across the world. This gem gathers the quintessence of jewelry and watchmaking. Nonetheless, is the history of the Place Vendôme truly known and cared about?

Focus on the lively history of a Place that was initially not meant to such a promising future.

The story of the Place Vendôme dates to the reign of Louis XIV. In 1699, Jules-Hardouin Mansart, official architect of Versailles, designed it to put the equestrian statue of the Sun King right in the center. In 1805, Napoleon won the famous battle of Austerlitz. He replaced the column of Louis XIV by the Vendôme Column. It was built from the bronze of the enemy’s cannons. At the top of the structure, he installed his statue. During Paris Commune, the monument fell next to a crowd who came to see the column as a symbol of « brute force and false glory. » It was eventually restored in 1875. The Vendome Column was therefore a way to express the legitimacy and power of Napoleon, a way to glorify the image of France and a way to flatter his pride.

With such a reputation, how did the Place Vendôme manage to reverse the situation and to convert itself to luxury?

Jewelers used to settle in the Palais Royal, near the power. The Place Vendôme, at this point, was exclusively exploited by the beautiful hotels nearby. But 1893 became a turning point for the square with the arrival of the first jeweler, Frédéric Boucheron.

The success of his settling in inspired his jewelry colleagues who opened their first boutiques in the Place Vendôme: Cartier, Chaumet, Van Cleef & Arpels, Mauboussin, and so on, progressively moved there themselves. This wave of newcomers continued with prestigious watchmakers such as Piaget, Chopard or Rolex, as well as major fashion Houses that follow a strategy of diversification (e.g. Chanel, Louis Vuitton and Dior). This craze for the Place Vendôme turned it into the focal point of French High Jewelry. Within a few decades, it became unnecessary to justify the legitimacy of a brand, from the moment they had a store in the Place Vendôme. Beyond its name changes, the identity of the Place Vendôme has therefore evolved a lot throughout history.

How could the Place Vendôme’s identity be described today?

Nowadays, the square and its surroundings have an interesting paradigm. Everything about the Place Vendôme is discreet. Jewelers and watchmakers isolate themselves, away from the rest of society and work quite discretely. They let themselves be desired and wait for customers to take an interest for them. We know where they are. We know what they are doing. Customers travel expressly from the other side of the world to go to the Place Vendôme and buy their jewels. Of course, they do it in an inconspicuous way. The jewels express themselves; they become a source of emotion.

Paradoxically, the Place Vendôme seems to be a bit ostentatious. The Louis Vuitton House which opened last October is a good example of that. At the exit of the Malletier’s House, visitors continue their excursion. They enjoy the setting, the stroll, they take the time to discover and admire the jeweler’s shop windows. The story told in the shop windows capture their attention and fascinates them. They take the time to dawdle on this theatrical poetry and let their imagination go as pleased. They take pretty pictures to capture the moment, to capture this experience that they just lived, before going back to their daily routine. The ambivalence of the Place Vendôme allows to bring together different social stratifications around a common base that is simply, luxury.

Arthiya Mohan, Ines Paulin, Sarah Djegaoud, and Aurore Picq

#efapmbaluxe #decodingluxury

The complexity of luxury

Acoording to Domenico​ ​de​ ​Sole, ​ ​former​ ​CEO​ ​of​ ​Gucci​​: “Luxury​ ​is​ ​the​ ​balance​ ​of​ ​design, ​ ​in​ ​the​ ​sense​ ​of beauty​ ​and​ ​highest​ ​quality.” ​When​ ​people​ ​think​ ​about​ ​luxury, ​it​ ​is​ ​always​ ​about​ ​high​ ​quality. In​ ​our​ ​opinion,​ ​luxury​ ​is​ ​more​ ​complex; ​ ​it​ ​is​ ​about​ ​craftsmanship, ​​excellence, dream​ ​and​ ​time.
The​ ​notion​ ​of​ ​craftsmanship​ ​is​ ​mainly​ ​associated​ ​to​ ​the​ ​luxury​ ​market​ ​thanks​ ​to​ ​its​ ​idea​ ​of quality,​ ​know-how​ ​and​ ​traditions.​ ​Heritage​ ​techniques​ ​are​ ​in​ ​the​ ​center​ ​of​ ​luxury​ ​brands’ communication​ ​:​ ​Dior​ ​and​ ​Grasse,​ ​Jaeger-LeCoultre​ ​and​ ​the​ ​Ateliers​ ​des​ ​Métiers​ ​Rares…  Even​ ​though​ ​many​ ​brands​ ​communicate​ ​about​ ​their​ ​traditions,​ ​not​ ​many​ ​immerse​ ​the​ ​public into​ ​the​ ​reality​ ​of​ ​their​ ​daily​ ​work.​ ​For​ ​example,​ ​with​ ​the​ ​runway​ ​show​ ​Chanel​ ​Métiers​ ​d’Art, this​ ​iconic​ ​brand​ ​pays​ ​tribute​ ​to​ ​the​ ​artisans​ ​that​ ​offer​ ​their​ ​talents​ ​to​ ​the​ ​Maison.​ ​By organizing​ ​the​ ​show​ ​outside​ ​the​ ​traditional​ ​fashion​ ​schedule,​ ​Chanel​ ​highlights​ ​the​ ​work​ ​of its​ ​ateliers​ ​and​ ​allows​ ​the​ ​public​ ​to​ ​appreciate​ ​the​ ​true​ ​value​ ​of​ ​handcrafted​ ​fashion.
More​ ​than​ ​a​ ​quality​ ​guarantee,​ ​craftsmanship​ ​is​ ​fully​ ​linked​ ​with​ ​the​ ​notion​ ​of​ ​exclusivity​ ​that build​ ​all​ ​the​ ​prestige​ ​of​ ​luxury.​ ​According​ ​to​ ​Elisabeth​ ​Ponsolle​ ​des​ ​Portes​ ​(Comité​ ​Colbert’s Chief​ ​Delegate)​ ​luxury​ ​is​ ​about​ ​“passion​ ​and​ ​requirement”.​ ​No​ ​matter​ ​the​ ​sector​ ​(fashion, hospitality,​ ​jewelry),​ ​the​ ​product​ ​or​ ​service​ ​needs​ ​to​ ​be​ ​perfectly​ ​nursed,​ ​as​ ​the​ ​customer demand​ ​has​ ​nothing​ ​to​ ​compare​ ​with​ ​other​ ​markets.​ ​That​ ​being​ ​said,​ ​some​ ​imperfections could​ ​be​ ​the​ ​proof​ ​of​ ​a​ ​handmade​ ​realization​ ​and​ ​as​ ​well​ ​as​ ​a​ ​guarantee​ ​of​ ​authenticity​ ​and uniqueness.​ ​Uniqueness​ ​represents​ ​a​ ​major​ ​factor​ ​of​ ​luxury​ ​customers​ ​demand,​ ​as​ ​it​ ​is​ ​part of​ ​the​ ​“dream”​ ​that​ ​a​ ​luxury​ ​product​ ​embodies.​ ​However,​ ​we​ ​can​ ​notice​ ​some​ ​exception​ ​to the​ ​rule​ ​for​ ​few​ ​products​ ​as​ ​the​ ​“Neverfull”​ ​bag​ ​of​ ​Louis​ ​Vuitton​ ​as​ ​it​ ​is​ ​no​ ​more​ ​exclusive​ ​nor rare​ ​but​ ​it​ ​remains​ ​a​ ​must​ ​have.
Making people dreaming and living unforgettable experiences is another characteristic that is associated to luxury. Indeed, the story, the dream and the emotions are as much important as the product itself and luxury brands understood it. Today, the luxury clients seek to feel emotions and to live experiences that only luxury can provide. Sitting in a comfortable armchair, being offered champagne and advising in the privacy of a cozy lounge made the purchase​ ​of​ ​a​ ​watch​ ​or​ ​a​ ​jewel​ ​an​ ​unforgettable​ ​experience​ ​and​ ​memory.  French​ ​luxury​ ​has​ ​become​ ​a​ ​master​ ​of​ ​dreams​ ​and​ ​emotions​ ​because​ ​the​ ​French​ ​Maisons have,​ ​above​ ​all,​ ​a​ ​History.​ ​Chanel​ ​would​ ​not​ ​be​ ​Chanel​ ​without​ ​the​ ​Camellia,​ ​the​ ​pearls,​ ​or the​ ​magical​ ​story​ ​of​ ​Gabrielle​ ​Chanel.​ ​The​ ​watchword​ ​of​ ​the​ ​famous​ ​French​ ​Maison​ ​is​ ​to make​ ​thousands​ ​of​ ​people​ ​dreaming​ ​to​ ​show​ ​them​ ​the​ ​refinement​ ​of​ ​Christian​ ​Dior​ ​and​ ​Yves Saint​ ​Laurent​ ​country.
As​ ​Tom​ ​Ford​ ​said,​ ​«​ ​Time​ ​and​ ​silence​ ​are​ ​the​ ​most​ ​luxurious​ ​things​ ​today​ ​»​.​ ​​French​ ​Luxury brands​ ​are​ ​mostly​ ​admired​ ​for​ ​their​ ​long-lasting​ ​history​ ​which​ ​gives​ ​them​ ​a​ ​certain​ ​legitimacy and​ ​influence.​ ​For​ ​a​ ​luxury​ ​brand,​ ​time​ ​is​ ​essential.​ ​Iconic​ ​products​ ​like​ ​the​ ​Burberry​ ​Trench Coat,​ ​initially​ ​created​ ​as​ ​a​ ​military​ ​coat​ ​for​ ​soldiers,​ ​prove​ ​that​ ​time​ ​can​ ​make​ ​your​ ​product even​ ​more​ ​valuable​ ​than​ ​it​ ​was​ ​in​ ​the​ ​first​ ​place.​ ​By​ ​reinventing​ ​and​ ​modernizing​ ​their products,​ ​luxury​ ​brands​ ​show​ ​that​ ​time​ ​is​ ​a​ ​strength.​ ​Wealthy​ ​clients​ ​show​ ​a​ ​real​ ​interest​ ​for heritage​ ​and​ ​tradition​ ​in​ ​French​ ​luxury.​ ​They​ ​are​ ​willing​ ​to​ ​wait​ ​quite​ ​a​ ​long​ ​time​ ​to​ ​possess an​ ​exceptional​ ​luxury​ ​piece.​ ​We​ ​can​ ​take​ ​for​ ​example​ ​the​ ​Hermès​ ​Birkin​ ​Bag​ ​and​ ​the​ long waiting list.​ ​Time​ ​is​ ​patience​ ​and​ ​exigence.​ ​The​ ​more​ ​you​ ​wait,​ ​the​ ​more satisfying​ ​it​ ​will​ ​be​ ​when​ ​you​ ​finally​ ​obtain​ ​this​ ​precious​ ​product.​ ​Time​ ​and​ ​know-how​ ​are linked.​ ​The​ ​wait​ ​for​ ​a​ ​product​ ​can​ ​be​ ​explained​ ​by​ ​the​ ​use​ ​of​ ​rare​ ​materials​ ​and​ ​by craftsmanship.​ ​So​ ​luxury​ ​is​ ​based​ ​on​ ​modernity​ ​and​ ​heritage.
Although​ ​time, ​ ​craftsmanship, ​ ​exclusivity​ ​and​ ​dream​ ​define​ ​the​ ​luxury​ ​well,​ ​luxury​ ​is​ ​a complex​ ​concept​ ​and​ ​its​ ​perception​ ​is​ ​subjective.​ ​With​ ​the​ ​Millennials​ ​generation​ ​who​ ​tends to​ ​get​ ​bored​ ​faster​ ​than​ ​others,​ ​the​ ​luxury​ ​will​ ​maybe​ ​develop​ ​others​ ​characteristics​ ​that​ ​will fit​ ​new​ ​client’s​ ​expectations.
By Clémence TOUBEL,​ ​Coline GAUCI,​ ​Léa BOURDILLAT,​ ​Camille DUBRE​ ​and ​ ​Elise ANASTASIO

#efapmbaluxe #decodingluxury

 

Let’s talk about Luxury!

The French luxury and the French art-de-vivre are worldwide renowned: fashion, gastronomy, wine & spirits… Our country is a source of inspiration for so many people because luxury is fixed in our culture.

French Luxury is so complex. According to us, we can distinguish two types of luxury, the first one is the traditional luxury that you can see, something you can buy. The second one is more subjective, something you can’t touch but you can feel, something immaterial.

Refinement & delight

Faced with the threat of the industrialization, we can’t talk about luxury without mention craftsmanship.  This precise gesture full of tradition tightly linked with arts because it takes time to create an extraordinary and excellent product that revolves around the brand’s history and know-how. People who work in this sector know how to generate desire around a product or a service.

Moreover, in France, people don’t want only a good quality service or product. Clients want to be moved and live a once-in-a-lifetime experience when they taste the fine bubbles of a Dom Pérignon, the delicacy of a Pierre Hermé pastry or partake in a Michelin-star meal at the George V.

This is the possibility to go beyond the ordinary, to live an unreal experience. Luxury has the ways and means to generate shortage because luxury can’t exist without exclusivity and refinement.

Back to basics

At first sight, Luxury seems to be something inaccessible, a world apart which makes you dream, where only few people have an “entry ticket”. Nevertheless, if we look further, luxury can be in all little things of our everyday life…

In France notably, it’s important for French people to have some special time when you can log off and refocus on your own well-being and the people you care for. Most people find luxury in simplicity. Liberty is a symbol of luxury, to take time to sit down and drink a fragrant cup of coffee, or a glass of wine shared with friends. France embodies perfectly the hedonist pleasure, the luxury of liberty and time.

Of course, this is a subjective notion because people don’t consume luxury in the same way.

The fact is that each of us has his own definition of French Luxury. But one thing is sure, it makes someone dream, somewhere in the world, whether it be our traditional know-how, our sophistication or our freedom.

by Mélanie Monnier, Camille Dorvidal, Tamara Cavin, Coralie Delamaison and Alexandre Pierotin

#efapmbaluxe #decodingluxury

Armani Hotel Dubaï : Quand la dolce vita s’invite au Moyen-Orient

People stand outside Dubai's Armani hote

La réputation de l’empire Armani n’est plus à faire. Après avoir conquis l’univers de la mode, Giorgio Armani a investit le marché de l’hôtellerie. C’est à Dubaï – nouvelle capitale du luxe – que la maison Armani a choisit de poser ses valises en janvier 2010. Et ce n’est autre que Burj Khalifa qui a eu le privilège d’accueillir ce titanesque projet ; un lieu à la hauteur des ambitions du créateur. Immersion au cœur de l’art de vivre à l’italienne.

La tour Burj Khalifa, 163 étages répartis sur 828m de métal et de verre, soit la tour la plus haute du monde. C’est ce lieu d’exception qu’a choisi la maison Armani pour y ouvrir un hôtel de luxe qui s’étend sur 39 étages. Cent soixante chambres et suites, ainsi que cent-quarante-quatre résidences privées, cinq restaurants, un SPA et des salles de réception grandioses : l’ambition n’a pas de limites. Depuis l’Italie, le créateur a personnellement orchestré les moindres détails de cet hôtel : des courbes harmonieuses du design des chambres, au choix des tissus ou encore des couverts en or. Chacun de ces éléments faisant bien évidemment partie intégrante de la collection « Armani Casa ».

« Calme, sensualité et élégance, tels sont les maîtres mots »

La notion de luxe prend ici tout son sens, car au delà du confort et des prestations classiques, c’est l’hospitalité et l’art de vivre à l’italienne qui marque en premier les esprits. Calme, sensualité et élégance, tels sont les maîtres mots pour décrire l’atmosphère qui règne dans l’établissement. L’ensemble de nos sens sont stimulés tout au long de l’expérience : la vue unique sur la ville, la mer et le désert – les multiples senteurs discrètes – le calme qui apaise notre ouïe – ainsi que le toucher des différentes matières qui composent la décoration. Mais c’est surtout le goût qui est mis à l’honneur, à travers les cinq restaurants que possède l’hôtel. Toutes les papilles sont satisfaites grâce à des saveurs d’Italie, mais également des plats méditerranéens, et des mets indiens ou encore japonnais. Des univers très différents pour faire voyager les hôtes sans avoir à sortir.

« Une référence touristique du Moyen-Orient »

La seconde force d’Armani Hôtel réside dans son luxueux spa. Piscine, bains thermaux et salle de sport, les hôtes peuvent ainsi profiter de soins entièrement personnalisés et de programmes de fitness sur-mesure encadrés par des professionnels. Tout les éléments sont donc réunis pour insuffler un air de dolce vita en plein cœur du Golf d’Oman. Dans une ville qui s’est construite à vitesse grand V, l’établissement a su se faire une place de choix dans l’hôtellerie de luxe et s’est désormais imposé comme une référence touristique du Moyen-Orient. Depuis l’ouverture de l’hôtel de Dubaï – où le créateur était personnellement présent – ce sont les villes de Milan, Marrrakech & Marassi (Egypte) qui sont désormais marquées de la griffe Armani.

Co-auteur & photos : Gwendoline Barty-Vega

hotelarmanidubaï

St Regis Dubai Hotel

Lobby St Regis

Dubai is the kingdom of fancy hotels.

The St Regis Dubai hotel is one of the most prestigious one and opened a few weeks ago. As there are numerous luxurious hotels downtown, St Regis has to have something more. That’s why the architecture is quite different from other skyscrapers hotels such as the Armani one.

So here starts our guided tour…

When we first enter the majestic lobby, we can do nothing but take a look a the gorgeous stairs that lead to the Champagne bar and the French brasserie.

As the hotel was preparing the Harper’s Bazaar « 2016 Best Dressed », we had the chance to meet some of the best dressed Dubai women, it felt like Fashion Week!

Once we recovered for all the emotions, we couldn’t wait for visiting the suites. The St Regis has 7 kinds of suites and we had the pleasure to visit 3 of them. They all are very classy and chic. That atmosphere is quiet, peaceful and the suites are equipped with numerous rooms which can be transformed as bedrooms if needed. You can even call a private chef who will work in your own kitchen in order to let you organize a private dinner. Most of the time, those suites are rented to organize huge dinner parties.

Furthermore, The St Regis Dubai has impressive facilities..

First of all, regarding the dining, it has 8 different bars and restaurants, including the French restaurant Quartier and the J&G Steakhouse, two new signature restaurants. Indeed, located on level one, J&G Steakhouse, offers a collection of steakhouse classics and dishes inspired by Michelin-starred chef Jean-Georges Vongerichten. On the same level, all the French cuisine lovers would enjoy the classic French favorites served with a contemporary twist at the modern Brasserie Quartier, as well as some handmade chocolates and fresh pastries from Café Fleuri, pure reminiscence of  a 1930s Parisian café. For those who would like to admire the hotel’s beautifully landscaped garden while enjoying exclusive tea blends, the Sidra, open 24 hours a day, is perfect. Fancy a moment of relaxation? Then go to the XXth floor where you will enter into the Iridium Spa, open daily from 9.00 am to 9.00 pm. Those two elements, represented by the Iris flower and the silver-white color are widely present in the interior decoration of the six treatment suites of the spa. In addition to the facilities including, amongst others, the sauna, the steam room, the whirlpool and the experience shower, Iridium Spa can also accommodate a variety of special requests such as waxing, or teen’s services. Besides, there is a large selection of treatments from the massage to the iridium rituals provided by the St. Regis’ Spa in order to benefit fully from your visit.

St Regis suite                            SP St Regis                           St Regis Spa

In addition to this amazing spa, there are a fitness center and outdoor rooftop pools dedicated to tranquility and absolute discretion with a special area for children. Indeed, the impressive facilities take into account the fact that guests may come with their children and hence offer childcare service and a kids club in order to take care of this specific target.

You definitely need to add the St Regis Dubai hotel to your « to do list in Dubai »!

Amélie Margulies & Marion Blanquefort

Hyppolite vs Pistache

Think “Palaces”, “5 star hotels”, and you may not right away think about child-proof or even child-friendly places… In Paris, Le Bristol or Le Meurice stood up to the challenge to prove you wrong.

 

“Les Amis d’Hypolyte”, a dedicated club for children at Le Bristol

Hyppolyte Jammet was the name of the founder of Le Bristol Paris’… but Hyppolyte is also now the Bristol’s famous gardening rabbit, a special emissary greeting the younger guests of the parisian Palace. In addition to the 2 cats of the hotel, this animal may be only a plushmate, but is certainly the other star for the youngest guest of the hotel. Children receive their own Hyppolyte upon their arrival so that he can remain their companion throughout their stay and accompany them while visiting Paris with their special booklet, or while indulging in a scavenger hunt throughout the hotel, or also enjoying a decadent tea time. Adjacent to Le Spa, mothers too can enjoy a nice break while children spend some fun time relaxing in their own club, a welcoming play room filled with books, toys and games… More than just a plush, “Les Amis d’Hypolyte” is a family value, a welcoming friend for family friends.

 

Pistache connects families with le Meurice

At first sight on the internet website, I thought Le Meurice was less welcoming to families with children, but digging helps you find treasures! The hotel also has its own mascot, Pistache, the plush dog. A passport has also been created for the children with a trail of the city’s most magical sights, and inside the hotel, a treasure hunt is organized as well. You can continue the adventure in the jardin des tuilleries where children can play with custom-made toy wooden boats to sail in the boat pond. Granted they are more than 6 years old, in Le Meurice, Mother and children can relax together at the spa. In addition there is an on-line game for the most connected children to learn about the little secrets of le Meurice with a playfull quizz.

 

I can’t really designate which contender is the cutest, but I can definitely say those 2 palaces won me over with their wonderful programs. I can’t wait to try them out !

Les Bains de Paris, un lieu hybride et inventif qui fait la différence.

Plus sage en 2016 mais plus chic qu’en 1980, l’établissement « les Bains », Paris III est aujourd’hui un hôtel smart et peu conventionnel.

Après deux ans de travaux et une dizaine de millions d’euros investis, c’est maintenant un hôtel cinq étoiles qui occupe tout l’immeuble du 7, rue du Bourg-l’Abbé. Spacieux et conceptuels, les appartements des bains sont tous dotés d’une personnalité singulière. Tout comme les plus grands palaces, les bains proposent une suite Penthouse de 310 m².

L’hôtel présente également aux clients de l’hôtel, un salon chinois, où chacun peut se servir librement et se prendre pour un bar tender l’espace d’une soirée et cache même un salon secret desservi par son propre ascenseur.

Les bains c’est aussi une néo-brasserie, un club de concerts, qui accueille régulièrement des expositions pointues, une résidence d’artistes et les Bains sont devenus spa.

Refaire et parfaire les bains douches version 2015

Ce qui fait que l’atmosphère du lieu est si particulière c’est parce que les bains douches ont été pensés par Vincent Bastie et décorés par l’équipe des ateliers Lucien Tourtoulou. Ces artistes ont durant des mois pensé cette déco kitch et scandinave 100% 80’s.

Un lieu à la pointe des dernières tendances

Toutes les chambres sont uniques car elles sont subtilement décorées avec des enduits CMP de différentes couleurs (acronyme de chaux, marbre et pierre) et proposent aux clients un système son Marshall. Selon l’humeur, le client peut jouer avec la luminosité de la pièce et se détendre comme bon lui semble.

Les dessus de lit sont en velour côtelé, les têtes de lit en marbre blanc, bois précieux et patines brutes…

Les bains, devenu spa et piscine, sont habillés de faïence craquelée blanche et bleu givré ;

Le restaurant ose quant à lui se parer d’une peinture rouge vinyle, glossy.

La cage d’escalier et les couloirs de la boite de nuit sont en toile de lin patinée, effet « suintement de pétrole ».

Grâce à ces nombreux détails, « Les Bains » jouent aujourd’hui dans la même cour que les plus beaux hôtels de Paris. Loin des usages classiques du haut luxe hôtelier les Bains douche font la différence et ont de quoi séduire les clients les plus exigeants de la capitale. 

Goûter by Michalak, ou le tea – time revisité

Cette tendance, qui nous vient tout droit du Royaume-Uni, ne se résume pas à une simple tasse de thé avec de petits gâteaux. En effet, il se consomme comme une sorte de brunch mais l’après-midi. Aujourd’hui, les palaces se le sont appropriés : on l’appelle également “afternoon tea”.

On est dimanche, il est 16h45, nous arrivons au Plaza Athénée. Nous sommes parfaitement accueillis. La lumineuse galerie des Gobelins du palace est connue pour ses déjeuners réunissant les premiers rangs de la Fashion Week et son tea-time. Un décor de rêve, orné de lustres en platine, offre un lieu confortable et chaleureux. Le service du personnel y est très attentionné, juste ce qu’il faut pour passer un agréable moment.

72108094Christophe Michalak, le chef pâtissier emblématique du palace, propose un “ goûter by Michalak “ dit à la française. Il faut préciser que le goûter by Michalak n’est pas un tea-time comme on l’entend d’habitude : pas de salés, ni de scones, que des pâtisseries à la hauteur de Paris.

On nous apporte la carte des douceurs : Religieuse caramel au beurre de sel, Millefeuille caramélisé, …. Le temps entre la commande et l’arrivée, nous prenons le temps d’admirer le lieu et d’apprécier l’ambiance. Après quelques instants, on nous apporte un superbe présentoir de 3 étages de gâteaux signés Michal2ak.

Nous décidons de déguster la fameuse Religieuse caramel au beurre de sel. Le pari est osé: reproduire son dessert en miniature, tout en gardant la notoriété de sa version originale. Pour l’accompagner, l’illustre chocolat chaud manufacturé d’Alain Ducasse. Une sorte de ganache liquide, plus ou moins velouté d’une puissance remarquable.

Une expérience exceptionnelle où la rencontre des goûts et des saveurs sont au rendez – vous.

Un tea-time digne des grands palaces.

Park Hyatt Paris Vendôme

Depuis le 5 Mai 2011, le Park Hyatt Paris Vendôme est classé parmi les « Palaces » parisiens. Situé dans le 2ème arrondissement de Paris ce petit nouveau a su prendre place parmi les plus grands, situé entre la place Vendôme et l’Opéra Garnier. Il a obtenu cette distinction grâce à la qualité exceptionnelle de ses services et du confort qu’il offre à sa clientèle. Résolument contemporain, le célèbre hôtel rue de la Paix est fidèle à la réputation des hôtels Park Hyatt dans le monde.

L’architecture intérieure fut confiée à Ed Tuttle, célèbre pour ses réalisations d’hôtels de rêve à travers le monde. Pour renforcer l’empreinte parisienne de ce lieu splendide, l’architecture s’est appuyée sur le classicisme à la française en retravaillant styles et matériaux traditionnels de façon plus contemporaine.

Au cœur de l’hôtel, les clients pénètrent dans un lieu d’exception ; les orchidées qui diffusent une odeur douce et le bar-restaurant lounge s’ouvre sur deux cours intérieures : l’une couverte par une large verrière à la manière d’un jardin d’hiver et la seconde est à ciel ouvert. Les visiteurs peuvent à toute heure de la journée s’y donner rendez-vous pour se détendre, prendre un rafraichissement, un thé ou encore pour un dîner tout en lumière.

Sous la main bienveillante de son chef Jean-François Rouquette, le restaurant gastronomique ouvert uniquement le soir, propose une atmosphère feutrée dans laquelle la cuisine ouverte sur la salle offre un véritable spectacle aux convives avec un ballet de toques blanches aux mains raffinées. Une carte spéciale est également proposée pendants les fêtes de Noël ou la Saint Valentin, de quoi donner des idées à certains en ce mois de Février.

Un Spa est également à la disposition exclusive des clients de l’hôtel avec sauna, hammam, Jacuzzi et salle de gym, de quoi se relaxer et en sortir serein. Des soins esthétiques et massages y sont dispensés dans quatre salles dédiées à cet effet et sont également disponibles en chambre 24h/24.

Palace ancien pour son histoire ou jeune palace pour sa modernité et sa créativité ? A vous de trancher, mais n’oubliez pas que quel que soit votre choix, les Palaces parisiens sauront charmer votre bien aimé(e) pour une Saint Valentin à Paris qui respecte sa réputation.

Gwendoline Barty Vega