Entrées par pedagogie

A new perfume experience in Paris

Perfume has been a mystery for centuries, creation and olfaction remaining enigmatic to people even though 90% of French people wear fragrances daily according to the Fragrance Foundation. In ancient civilizations, perfumes were made without alcohol or distillation, with fragrant oils and ointments, as well as « incense » which gives pleasant scents. Their ingredients were crushed, […]

Triangle d’Or

One upon a time, far away in Ancient Egypt, great funerary monuments, the pyramids, were built to bury Pharaohs and wealthy Egyptians in luxurious sarcophagus with their luxurious belongings. The great pyramids of Giza were one of the Seven Wonders of the World. Once upon a time in Paris, the capital of luxury, in the […]

Couturier du rêve

One of the most notorious fashion designers of all time opened his first shop at 30 Avenue Montaigne in Paris, 70 years ago. Few years later, he succeeded in creating and giving a unique and iconic silhouette to women. Over the past decades, six very privileged and talented artistic directors were able to follow his […]

Colette, the end of an era

Colette, the woman Insiders call her only by her first name, Colette, also known as Colette Rousseaux, is the creator of the concept store of the same name. Daughter of a fishmonger, then wholesaler of ready-to-wear clothing in the 1980s, she opened the mythical concept store 20 years ago. Her name is adulated by hyped […]

Place Vendôme

The « Saint of Saints », « high place of creation in the world » or « temple of luxury “; praises do not lack to describe the famous and prestigious Place Vendôme in Paris. The high jewelry square is greatly known across the world. This gem gathers the quintessence of jewelry and watchmaking. Nonetheless, is the history of the […]

YSL Museum

Unlike​ ​other​ ​current​ ​Luxury​ ​brands​ ​exhibitions​ ​like​ ​Dior​ ​or​ ​Hermès,​ ​Yves​ ​Saint​ ​Laurent​ ​has its​ ​own​ ​museum.​ ​Located​ ​in​ ​the​ ​heart​ ​of​ ​the​ ​Maison YSL,​ ​where “the​ ​magic​ ​happened”.​ ​Indeed,​ ​the​ ​museum​ ​is​ ​located​ ​in​ ​a​ ​19th​ ​century​ ​house,​ ​5​ ​Avenue Marceau,​ 75008 Paris ​where​ ​Mr. Yves​ ​Saint​ ​Laurent​ ​used​ ​to​ ​have​ ​his​ ​workshops​ ​until​ […]

The complexity of luxury

Acoording to Domenico​ ​de​ ​Sole, ​ ​former​ ​CEO​ ​of​ ​Gucci​​: “Luxury​ ​is​ ​the​ ​balance​ ​of​ ​design, ​ ​in​ ​the​ ​sense​ ​of beauty​ ​and​ ​highest​ ​quality.” ​When​ ​people​ ​think​ ​about​ ​luxury, ​it​ ​is​ ​always​ ​about​ ​high​ ​quality. In​ ​our​ ​opinion,​ ​luxury​ ​is​ ​more​ ​complex; ​ ​it​ ​is​ ​about​ ​craftsmanship, ​​excellence, dream​ ​and​ ​time. The​ ​notion​ ​of​ […]

An invitation to dream

“Luxury is not the opposite of poverty, it is the opposite of vulgarity” Coco Chanel French luxury is an expertise, a “savoir-faire”. Craftsmanship is luxury. A product is luxurious when it is handmade, tailored for few. Like in poetry where each word means, each detail is important. Luxury is poetry because poetry makes people dream. […]

Sophistication “à la française”

In the wake of the economic crisis that France is currently experiencing, many sectors have seen their sales stagnate or decline. The French luxury industry however was not as severely impacted by this crisis due to its central position within French society. Luxury can be defined as the enjoyment of the best elements in life […]

Luxury in France through foundations

We interviewed Carly Newman, Project Manager at the Kering Foundation, and previously at the L’Oréal Foundation. We asked her for her vision of luxury in France through those foundations, the purpose of these organizations and the link with the French luxury brands.  She strongly believes on the purpose of those foundations. For her, it is […]