Entrées par pedagogie

The complexity of luxury

Acoording to Domenico​ ​de​ ​Sole, ​ ​former​ ​CEO​ ​of​ ​Gucci​​: “Luxury​ ​is​ ​the​ ​balance​ ​of​ ​design, ​ ​in​ ​the​ ​sense​ ​of beauty​ ​and​ ​highest​ ​quality.” ​When​ ​people​ ​think​ ​about​ ​luxury, ​it​ ​is​ ​always​ ​about​ ​high​ ​quality. In​ ​our​ ​opinion,​ ​luxury​ ​is​ ​more​ ​complex; ​ ​it​ ​is​ ​about​ ​craftsmanship, ​​excellence, dream​ ​and​ ​time. The​ ​notion​ ​of​ […]

An invitation to dream

“Luxury is not the opposite of poverty, it is the opposite of vulgarity” Coco Chanel French luxury is an expertise, a “savoir-faire”. Craftsmanship is luxury. A product is luxurious when it is handmade, tailored for few. Like in poetry where each word means, each detail is important. Luxury is poetry because poetry makes people dream. […]

Sophistication “à la française”

In the wake of the economic crisis that France is currently experiencing, many sectors have seen their sales stagnate or decline. The French luxury industry however was not as severely impacted by this crisis due to its central position within French society. Luxury can be defined as the enjoyment of the best elements in life […]

Luxury in France through foundations

We interviewed Carly Newman, Project Manager at the Kering Foundation, and previously at the L’Oréal Foundation. We asked her for her vision of luxury in France through those foundations, the purpose of these organizations and the link with the French luxury brands.  She strongly believes on the purpose of those foundations. For her, it is […]

Let’s talk about Luxury!

The French luxury and the French art-de-vivre are worldwide renowned: fashion, gastronomy, wine & spirits… Our country is a source of inspiration for so many people because luxury is fixed in our culture. French Luxury is so complex. According to us, we can distinguish two types of luxury, the first one is the traditional luxury […]

Luxury through ages

The world changes, so does luxury, more particularly in France. Most luxury brands are losing their own roots according to French people. Now for Millennials, luxury is more about an experience than owning a luxury product. We all have our perception of luxury. We can expect luxury to be a dream, a desire, a pleasure, […]

French luxury, between dream and reality

« Time and Silence are the most luxurious things today », Tom Ford once said. In a world where life goes so fast, where needs seem more pressing and immediate than ever, where does timeless luxury stand for French consumers? How do the French perceive luxury? Does “made in France” still make French people dream? […]

Maison Baude

Defining luxury is a complex thing to do. Indeed, not everyone has the same sensibility to it, and it can be a controversial subject. We asked several people to share with us their perception of luxury. And even if the answers can be different from one to another, the one thing they all agreed on, […]

Street Luxe : a new luxury experience

The luxury sector global turnover should reach between €254 and €259bn in 2017. But its growth raises an issue. Luxury had originally been initiated for an upper class which was looking for differentiation, and today it is a far less discrete middle class that tries to access it. In France, and abroad, luxury has always […]

Luxury: yesterday, today and tomorrow

France made luxury its excellence and international success and French luxury is a reference, but perceptions remain different according to customers. Indeed, today we can witness a strong attraction to French luxury brands from emerging countries, which can be explain by the desire of owning visible signs of affluence. On the other hand, in Europe, […]