Entrées par pedagogie


The economic crisis of 2009 plunged Dubai into darkness, stopping sales and building new sites, weakening its economy. Since the UAE were granted the right to hold the 2020 World Expo, its economic activity has resumed. Today, Dubai is the capital of global luxury and extravagance.   The Middle East is one of the fastest […]

Hello, My Name Is Paul Smith

How does Paul Smith bring his story to the Chinese market? Since the opening of the first store in the China’s biggest city in 2014, the very British ready-to-wear brand Paul Smith needed to educate this population to his story using a specific storytelling through the «Hello, My Name Is Paul Smith» exhibition. With stores […]


Opened last October, Prada Rong Zhai is a grand and lasting manifestation of Prada’s commitment to Chinese history and culture and the latest of the brand’s extraordinary architectural explorations. Originally owned by Yung Tsonga-King, the villa is one of Shanghai’s finest Western-style villas. Yung Tsoon King (1873-1938) was a self-made Chinese entrepreneur who had a […]


THE PERFECT MATCH BETWEEN FRENCH AND CHINESE LUXURY Based on the interview of Jo, store manager of Shang Xia Maison, opened in 2007. We are thankful to Jo who kindly took the time to answer to all our questions and transmitted to us his passion and commitment to work. Shang Xia is a Chinese high-end […]


« What is the retail strategy for Chanel in China?” Charlotte, Chanel fashion division general manager in China, explained their strategy.  After 9 years in France, she came to Shanghai four years ago to manage the retail strategy in China. The market for luxury brands in China represents an important part in luxury good sales worldwide.  […]


EXCLUSIVE CHINESE LUXURY OR LUXURY EXCLUSIVELY FOR CHINESE? For a long time, the Luxury industry has mostly been under the monopoly of Occidental brands & companies. Since several years the Chinese customers have proven themselves to be of increasing importance for the overall market, a real gold mine of clients while historic customers started to […]


We met three former students of the MBA Luxury (Class of 2017), Jean-Philippe, Carine and Marianne. During this warm and truthful gathering, we were able to discuss their past year at the EFAP and their future projects, and they also gave us tips and advices for our current year. The keywords of these moments were […]

«Whatever you do, do it with passion. Live passionately»

Christian Dior – Designer of Dreams Christian Dior, genius of our times « whose magical name is made of God [Dieu] and gold [or] » once said his friend Jean Cocteau, imposed his vision of fashion, which relied on a triumphal femininity. He reinvented the woman’s image, using her core nature and her sensual curves. In 2016, […]

An emotional farewell

The influential Parisian boutique Colette, also known as one of the trendiest stores in the world, has announced it will be closing in December 2017. Rumor has it that Yves Saint Laurent might be taking over this trendy spot after it is closed. This family business started in 1997, when a mother, owner of a […]